Lilly Pulitzer for Target

Guys, this is serious. We have less than a week before the Lilly Pulitzer for Target line hits the shelves! And I still haven't narrowed down my purchases! But I am truly in love with the Boom Boom pattern...and the giraffeey! Lilly has been a Palm Beach staple for decades and yeah, it certainly has its cache of snobby rich girls (no sugar-coating here), and yeah, Lilly for the masses is kind of contra-indicated for the upscale brand, in this economic climate, wider name recognition and fan base expansion never hurt anyone. Regardless, it's impossible to look at the pieces and not feel a little happier. Where there's Lilly, there's summer. Even if you don't spend it on Nantucket.