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Rodarte for Starbucks

Fashion designers Rodarte are partnering with Starbucks for a line of mugs, gift cards, bags, etc this holiday season...and the best they could come up with is this?

Via Time

A blurry mess. How...edgy... I'm sorry, a pixilated mess - appealing to the tech/gadget crowd I see.
Frankly I can't believe Starbucks would allow them to eff up their logo. Guess they're secure in their brand recognition. Maybe it looks normal from across a room? Maybe it's supposed to make you think you need more coffee.